Blue Zapps is a Mobile Marketing Consultant company that specializes in Mobile Application (App) development and Smart Mobile Solutions for both Online & Offline marketing.
Why do you need a mobile optimized website?…
Did you know that, among cell phone owners:
- 42% currently have smartphones.
- 58% are planning to make their next cell phone a smartphone.
Online merchants must recognize the looming changes in consumer habits and prepare for a tablet based future or proceed with negligible modifications at their peril. In agreement with an article written by Sean Carton at ClickZ.com, “…chances are if you’re reading this, you’re probably already behind the times. But don’t worry: so are 70 percent of all businesses with websites, according to a new study from Econsultancy and RedEye. Their report found that despite the rapid increase in smartphone usage:
- only around 25 percent of companies have bothered to create a mobile smartphone version of their sites
- only 13 percent have created sites specifically for tablets.
In the immortal words of Homer Simpson, “Doh!”
“Mobile marketing is the most powerful advertising medium ever invented.”
Points to Ponder:
1. One half of all local searches are performed on smartphones.
2. 82% of local business websites don’t work on mobile phones.
3. 95% of smartphone users have looked for local information.
4. 10x the redemption rate of mobile vs. traditional print coupons.
5. 93% of smartphone owners use their devices while at home.
6. In 2013 more smartphones will connect to the internet than computers.
